Insights

Practical thinking on building software, automating operations, and making technology decisions that actually move the needle.

StrategyMarch 2026

When to Build Custom Software (And When to Buy Off-the-Shelf)

The build vs. buy decision is one of the most expensive choices a business can get wrong. Here's a framework for thinking about it clearly.

Case StudyMarch 2026

How We Took a Flash-Era Website to Lighthouse 100

A technical walkthrough of rebuilding a website from Adobe Flash Player to a modern platform with a perfect Google Lighthouse SEO score.

Case StudyMarch 2026

Automating a Real Estate Brokerage: What We Built and Why

How we took a 100-agent brokerage from spreadsheets and sticky notes to a fully automated digital operation — and the decisions that shaped the build.

OperationsMarch 2026

The Hidden Cost of Running Your Business on Spreadsheets

Spreadsheets are free. The operational chaos they create is not. A look at what businesses actually lose when they outgrow their tools.

TechnologyMarch 2026

What Is Intelligent Automation? A Practical Guide

Intelligent automation isn't a buzzword — it's a specific set of technologies that handle work humans shouldn't be doing. Here's what it actually means for your business.